Created by runners, for runners
Like many runners, I've come back to the sport time and again throughout my life. I may not be so fast now, but I'm still running marathons — and I've still got that bug.
When I came across running bands, worn by elite athletes such as Mo Farah and Eilish McColgan, I had to find out more.
Giving back to the Maasai people
The Maasai have made African beaded jewellery for hundreds of years. By setting up a store at the entrance to the training camp at Iten, they've become part of the global running community.
Doing some good
Taking part in the Orbis challenge across Malawi was a real eye-opener. For every band we sell we donate 10% to give local young runners opportunities they wouldn't otherwise have.